Work produced for FC Barcelona in 2024. The club wanted to create a video to celebrate the Chinese New Year, the Year of the Snake. Together with the production agency Observer Effect, we developed this piece.

Two art direction options were proposed: one with a realistic finish for the snake, and another with a more traditional Chinese puppet-inspired look.

The art direction was developed using MidJourney. The final composition was built based on the storyboard within 3D Studio Max, in order to have greater control over camera and animation.

Art direction option 1: